Who uses Twitch?Īccording to research by SimilarWeb, 79.62%% of Twitch's users are male as of May 2022, and the bulk of the platform's audience (about 37.11%) are between the ages of 18 and 24 years old.
To get some perspective on Twitch's users, we'll take an in-depth look at Twitch's primary audience. Though the streamers produce the content, Twitch has a dedicated fanbase that expands across the globe. For example, Doritos is a proud sponsor of TwitchCon. The platform also has its own convention called TwitchCon - a bi-annual event celebrating the streaming industry as well as a chance for the platform's broadcasters to connect with their fans and peers in person.įans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors.
In fact, it's common for streams to last for an hour or two. Twitch enables fans to connect with streamers, and it allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. However, there are other programs such as talk shows, cooking shows, sporting events, and gaming conventions that also pop up on the site. Twitch is mainly a platform for gamers to watch and perform live play-throughs and commentary.
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